Design Lead

Boston,MA / Remote

Design Lead

Boston,MA / Remote

Web Redesign

/

Design System

Seismic

(

3

)

/ Project Impact

In just 12 weeks, we redesigned Seismic’s website, increasing bookings by 56% year-over-year (16% organic), boosting demo requests by 32%, and reducing bounce rate by 26%.

/ Role

Design Lead

/ Industry

Sales Enablement

/ Challenge

As a market leader in sales enablement, Seismic’s outdated website wasn’t conveying its authority. Competitors were gaining ground because the site lacked clarity, visual appeal, and an optimized conversion path.

/ Approach

  • User-centered, data-driven strategy to align design with business goals.

  • Streamlined customer journey based on pain point analysis.

  • 50+ redesigned pages with consistent visual identity.

  • New search feature for improved discoverability.

  • Scalable design system for long-term efficiency.

  • User-centered, data-driven strategy to align design with business goals.

  • Streamlined customer journey based on pain point analysis.

  • 50+ redesigned pages with consistent visual identity.

  • New search feature for improved discoverability.

  • Scalable design system for long-term efficiency.

/ Results

  • +56% YOY bookings.

  • +32% demo requests within 6 months.

  • 50+ redesigned pages with consistent visual identity.

  • New search feature for improved discoverability.

  • Scalable design system for long-term efficiency.

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Projects

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